How to use the DCCC’s latest political video clipart campaign
By Josh FeldmanA new political video campaign is rolling out in the final days of the campaign season.
The Democratic National Committee’s video campaign for the November elections will feature some of the most prominent voices on the left — such as Sen. Bernie Sanders (I-Vt.)
— as well as a handful of conservative commentators.
The new video is a direct response to the Trump administration’s “travel ban” and immigration crackdown, which is targeting groups of immigrants from predominantly Muslim countries.
It will feature an array of voices, including the president, Vice President Mike Pence, Sen. Elizabeth Warren (D-Mass.), Sen. Cory Booker (D.N.J.), Rep. Adam Schiff (D.-Calif.), Rep of the Future, former Sen. Joe Biden (D.), and former Rep. Debbie Wasserman Schultz (D., Fla.).
It is being produced by former Trump campaign manager Corey Lewandowski and will be posted by DCCC operatives on the party’s official YouTube channel.
The DCCC is using a video strategy similar to what it used to help propel the 2020 Democratic National Convention to record-breaking success in Philadelphia.
In 2018, the DCC produced nearly half of the videos that won the party nomination, with nearly three-quarters of those videos going viral on social media.
In 2020, the committee is using the same strategy, with the goal of using its platform to amplify the voices of progressives.
“With this video campaign, we’re continuing our work to get the party on the right side of history, and this is just the beginning of our plan to make sure Democrats can win again,” said DCCC communications director Brad Woodhouse.
“It’s also important to note that this campaign is entirely nonpartisan, so it’s entirely possible the video will turn out to be a vehicle for conservative commentary.”
The DCC’s latest video is aimed at energizing young voters and Democrats, and the DNC is also looking at ways to leverage social media and online video to reach more people.
A video from the DSCO, a social media platform created by the DNC, that features a video from progressive groups such as Black Lives Matter and the Women’s March has garnered over 14 million views since it was uploaded in August.
“The DSCo’s mission is to connect progressive voices and build grassroots support for progressive candidates and issues across the country, and to do this through progressive content that’s shared with our members, our volunteers, and our audiences,” Woodhouse said.
“We believe that video has the power to reach and mobilize new audiences, and we’re using it to help amplify the voice of the progressive movement.”
The video will feature interviews with Sanders and other progressive leaders, including former Vice President Joe Biden, who will discuss how the U.S. can “make it clear that we are fighting to protect the rights of every American,” said Woodhouse, adding that Biden is one of the DCLC’s “most popular influencers on social and digital platforms.”
“We’re also partnering with progressive organizations to reach out to young voters, young women, and other voters across the nation,” Woodyard said.